Usability design is a core part of the solution. It is the surface layer that binds the user experience with the content. The ideal is to create an interface that lets users develop across all tasks automatically. The intuitive feeling of an online channel relies on many of the initial usability tests outlined below to inform the design:

• Interviews
• Prototyping & Consistency
• Recording of users performing tasks
• Card sorting

Our team of usability experts will define objectives with you for your channel and apply a combination of the above techniques resulting in a set of recommendations to improve your online channel's usability.